Empowering hidden moon shooters to reach the moon
I support high-achieving professionals - what I call hidden moon shooters - build successful careers without sacrificing their identity, values, or life. At Bain & Company, I learned what it takes to succeed without self-sacrifice. Now, I guide others to do the same, on their terms.
DAO’s Philosophy:
DAO (ضوَ) means light in Arabic. Just as plants turn toward light to grow, we need light to unlock our potential. Light helps us see where we are, where we want to go, and fuels us to move forward.
DAO stands for Daring, Aware, and Open - qualities that are essential for growth and shape how I work with clients.
This means creating space to:
Challenge limiting patterns and take bold steps (Daring)
See yourself with radical honesty (Awareness)
Consider new ways of thinking and leading (Openness)
Whether we’re navigating a career pivot or redefining leadership, my role is to shine light, not by giving answers, but by guiding clients to uncover their own, through empowering questions, tools, and experiences.
The result? Intentional growth. Grounded leadership. Sustainable success.
How we help you reach the moon
One-on-one coaching
Keynote speaking
Tailored coaching sessions for individuals wanting to elevate their impact
We partner with high-performing individuals and organizations committed to upleveling their game in ways that are both effective and personally meaningful.
Our clients often include:
High-achievers
in transition seeking clarity on what’s next and why it matters
Rising executives
stepping into broader leadership or navigating rapid growth
driving change across teams, cultures, or business models
Corporate leaders
Founders/Entrepreneurs
scaling ventures while staying rooted in purpose
Who We Work With?
Trusted by clients from:
Daring
Empowering hidden moon shooters to reach the moon